ABOUT
Our Company
Soul is a leading AI+ immersive social platform in China. Its operating entity, Soulgate Technology, was founded in 2015, and the Soul mobile application was officially launched in 2016. Committed to co-creating a social playground with its users, Soul empowers the younger generation to create, communicate, and explore, helping them gain a sense of belonging, joy, and love. As China’s first AI+ immersive social platform where all users interact through Avatars, Soul shifts focus away from real-life identities or appearances. Instead, it builds on users’ interest graphs and leverages advanced AI models and algorithms—such as its proprietary native emotional intelligence large model "Soul X"—to create a warm emotional oasis for its community. The core product mechanism revolves around "Interests + AI": users can create personalized Avatars and, through the platform’s unique interest-based matching and AI-driven recommendation system, accurately connect with like-minded individuals who share similar personalities, lifestyles, and interests. Meanwhile, features such as "Soul Test" and "Gravity Tags," along with AI Boosters tools, help users break the ice, create content, and overcome social barriers. In a virtual space free from real-world pressures, users can express their true selves and achieve emotional resonance and a sense of belonging.
Leadership
Before launching Soul App, Ms. Zhang Lu held positions at Nielsen, a market monitoring and data analytics company, and later at the business consulting firm Innext S.r.l. as its CEO. Through these roles, she accumulated valuable experience in data analysis and corporate growth strategy within the internet sector. Ms. Zhang holds an EMBA from Tsinghua University’s PBC School of Finance. Her professional background has equipped her with deep insights into data analytics in cyberspace and corporate expansion strategies. In 2015, recognizing unmet social needs in China’s social market, Ms. Zhang founded "Soulgate Technology," the operating entity of Soul App, and developed the initial prototype of the platform. Her vision was to create a social playground where the younger generation can create, communicate, and explore, gaining a sense of belonging, joy, and love.
Mr. Tao Ming has been serving as Soul App’s Chief Technology Officer and Director since 2017, and was appointed as Executive Director in June 2022. He oversees and leads the company’s technology and development teams. Prior to joining Soul App, Mr. Tao served as a technology leader at Waterdrop (NYSE: WDH), an online healthcare mutual aid platform in China, in 2016. Before that, he worked as a research and development engineer at Sogou Inc. Mr. Tao holds a master’s degree in computer science from Beijing University of Posts and Telecommunications, which he received in 2013.
Ms. Liu Lihua possesses extensive experience in capital operations and finance. From July 2006 to September 2018, she served as Director of the Investment Banking Department at China Merchants Securities Co., Ltd. (SSE: 600999), where she was responsible for equity capital markets practice. Subsequently, from October 2018 to December 2023, she held multiple roles at Eastroc Beverage (Group) Co., Ltd. (SSE: 605499), including Finance Director, Director, Vice President, and Board Secretary. Between January 2024 and July 2025, Ms. Liu served as Board Secretary of InnoScience (Suzhou) Technology Holding Co., Ltd. (HKEX: 02577), additionally acting as Joint Company Secretary from May 2024 to July 2025. Since August 2023, she has served as Independent Director of Xingmin Intelligent Transportation Systems (Group) Co., Ltd. (SHE: 2355). Ms. Liu holds a master’s in business administration from Sichuan University, obtained in June 2004, and an EMBA from Tsinghua University’s PBC School of Finance, completed in December 2024.
Mr. Zhang Gaozheng has been serving as Soul App's Vice President of Technology since December 2017. He was appointed as Director in October 2021 and subsequently as Executive Director in June 2022. Prior to joining Soul App, Mr. Zhang worked in the marketing department of Sogou Inc. from 2015 to 2017, where he was primarily responsible for research and development in support of the company’s advertising business and commercial platform. He holds a master’s degree in computer science from Beihang University, which he obtained in 2013.